Access, not ownership

Companies die because they’ve become fixated on fighting for their current business model rather than shifting to a more relevant one

After all, shifting business models is about customers

Successfully shifting business models is tough and requires guts and perseverance.

After all, business model innovation is about finding new combinations from existing business model elements, enhanced elements, and completely new elements.

What needs to change in order for your products to stay in use forever?

How can you think differently about your production system or supply chain, and shrink its footprint?

Whatever you’re producing, at the end of the day, your customers only care about getting a job done

Innovating is hard work and the journey to success is a long and rocky road

Overnight success does not exist.